Regional Magazines

Regional magazines are available and released in nearly every part of the United Kingdom, from country life to city life. These magazines are filled with interesting features about the region in addition to its traditions, heritage, food and restaurants, events, and other social happenings. They are far more concise with their target audience and demographic unlike national magazines. 

Regional Magazines are bought by people from the area that the regional magazine is specifically focusing on.

Regional Magazines Available Within the UK

Regional Magazines: The Front Cover

These are some example of readily available regional magazines. We can see that they generally all include in their title a reference to their location. Such as the "Essex Life" or "Cheshire Life", the producers of the "Life" franchise of magazines typically sell their products for £3.99 as seen above, but several like the "Cheshire Life" and the "Devon Life" are more expensive at £4.50. Also, the front covers of these magazines above are typically all using  impressive photographs of nature. There is some changes to font for the title of the magazine but they are all typically stylish and formal fonts using a white colour, except the "EDP Norfolk" issue which holds a bold gold colour, which makes it stand out when shown simultaneously with other regional magazines, while maintaining a professional demeanor.  

Regional Magazines: Their Conventional Target Audience

Typically regional magazines aim at the working class/middle aged audience of readers. Due to the contents of regional magazines tending to include information of importance regarding the community, which can include updates on the region. This type of information and contents of a magazine is often more attractive to older people.

The content of regional magazines mostly includes information for the culture and society of the region. They typically include articles about: Property, Restaurants, getaways, events and reviews about parts of the area. This suggests that this is what the target audience wishes to read about within a regional magazine.

Regional Magazines such as Dorset Life, Essex Life and Northern Life typically include photography of the area such as landscapes, which could be appealing to pride in where you live which older generations tend to feel or want to feel. So this inclusion within the regional magazines is influencing that feeling to develop or remain.