Statement of intent

Media Industry:

Firstly, regarding the rules surrounding advertising prints, my advertising pieces will be conforming to the Advertising Standards Authorities code of rules. Having read the rules with a general idea of how I want my final adverts to come out I will not have to make any drastic changes towards my products. For example, my piece will not contain any explicit or inappropriate language or content.

Media Representation:

In regard to media representation within my advertisements, companies rely on advertisements positioning their content within a positive light, which includes many areas such as their products, target audience and employees. To create positive media representation myself I will apply positive imagery within my product, such as the photographs used. Since these adverts are for a food company, the food used will be visually appealing and engaging for audiences which is what companies need from their advertising team. The setting that the food is within could show a large set around it or very little, so the food is the full attention, in either case the set will look visually appealing to viewers and will contain colours, furniture and props etc. that the target audience for the food company could identify with and be appealed by.

Media Language:

When constructing the advertisements great thought will be applied to the areas such as layout, images, colour scheme, fonts and taglines. These will each be extensively researched by analysing similar advertisements and through connotations such as colour suggestions so that the final product can be most appealing towards the target audience.

Media Audience:

The target audience for this company’s food product is best suited to people of the 16-25-year-old demographic, this has been researched by myself in order to identify a large profile for this group so that advertisement can be of most effectiveness. People within this age range are mostly still going to education which can either be college education, university or an apprentice. Those within this age range typically have little cooking ability or knowledge so generally rely on fast food companies, this food service I will be designing adverts for needs to cater better to this target audience than rivalling companies, so the adverts need to express why this is seemingly the better option for them to choose.